|
|
Creation of Marketing Campaign According to Consumer Nationality
Tsap, Yuliya ; Fojtů, Kateřina (referee) ; Luňáček, Jiří (advisor)
This thesis deals with cultural differences and creation of marketing campaign according to the nationality of the consumer. The theoretical part discusses the principles of marketing campaign, intercultural marketing and cultural diversity. Two researches will be carried out in this work: the first research aims to determine whether advertising enters into a stylish and cultural conflict with the social environment, the second research aims to make recommendations for creating marketing campaigns for selected countries based on secondary data.
|
|
|
The importance of knowledge of cross-cultural differences in managing intercultural teams
Pinterová, Natália
The aim and focus of the bachelor's thesis are different managers’ perspectives on solving the problems of cultural differences in the diverse teams of an international XY company. The thesis' major goal is to identify important factors and key aspects of cultural differences and management work in a diverse environment for managers. The partial goal is the identification of the obstacles and barriers managers need to face and overcome in a multicultural environment. The goals are achieved using qualitative research in the form of individual online interviews with co-owners, managers, and employees of a selected company. The qualitative research method of qualitative interviews (primary data) was used to obtain data for this bachelor thesis. The analysis for finding the main problems and differences in intercultural teams from the interviews was done in the MAXQDA program. In this thesis, are identify the necessity of communication and cooperation among people of different cultures as the most important factors for managing intercultural teams. Key aspects for manager are to learn, adapt, understand, control different communication styles, put cooperation ahead of competition; and improve language skills. The manager gets in touch the most frequently with language obstacles and barriers, which cause misunderstandings due to different views. The recommendations are to improve knowledge of language and cultural differences (a list of cultural differences is attached in the appendix), improve effective communication in teams, learn and try to understand, adapt rather than judge, and prioritize cooperation over competition. Intercultural teams are more effective and creative because people have various ways of solving problems and bring new solutions.
|
|
|
Language of Interaction and Communication Design
Brejcha, Jan ; Kera, Denisa (advisor) ; Strossa, Petr (referee) ; Souček, Jiří (referee)
The present work seeks to describe implicit patterns of natural language and cul- ture in human-computer interaction (HCI). Although extensive research has been done in the fields of HCI semiotics, and HCI culture, we try to bring novel insights through the semiotics perspective, and to propose a set of design guidelines for the international HCI practitioners. The steps to achieve this are: First, to define the semiotic and linguistic system of the user interface (UI) and create a related methodology, and second, to apply the acquired methodology to cross-cultural UI comparison. In the first part we propose a design and analytic method for ad- dressing UI language patterns. We defined the elements of the user-UI interaction grammar, which we then used to form our semiotic evaluation method. The semi- otic evaluation method is then compared to heuristic analysis which is already widely used in HCI. While our results show the complementarity of both the methods, semiotic analysis is able to uncover otherwise hidden aspects of the UI. The second part focuses on the ideology of the interaction. Using rhetorics and persuasion techniques the UI lead users to interact in a predetermined way. An analogy between the political and UI ideologies is showed. The third part deals with cultural differences in HCI. In...
|
|
|
Foreign language as a communication barrier in intensive care
Zachová, Eva ; Mellanová, Alena (advisor) ; Svobodová, Dita (referee)
This diploma thesis analyzes if there is communication barrier with foreign patients at the selected intensive care units. We dealt with question whether hospital employees perceive communication with foreigners as a problem or not and how can they solve the problem. The first (theoretical) part is devoted to the role of communication in nursing process and to the definition of term communication barrier. In next chapters we have analyzed the profile of multicultural nursing. Then we focus on the issues of cross-cultural communication and communication barriers in contact with foreigners and the most common causes and techniques used to deal with such situations. We pay great attention to prevention and potential solutions to barriers between cultures and ethnic groups. The motivation for the thesis was supposed effecto of communication gaps on health and higher psychological burden on staff, especially when one of the basic activities of nurses is to educate patients. Research interprets the information obtained from a self-designed questionnaire survey. Questionnaires were distributed to intensive care and resuscitation units in four hospitals in Prague. Statistical evaluation of the questionnaires either confirms or refuses the hypothesis that I set at the beginning of the research. According to...
|
|
|
The Involvement of Civic Sector Organizations in the Area of Foreigner's Education: The Comparison of Situation in the Czech Republic and in the Netherlands.
Kolafa, Martin ; Moree, Dana (advisor) ; Deverová, Lenka (referee)
In this thesis the activities of civic sector organisations (CSOs) in the field of foreign children's education in the Czech Republic and in the Netherlands are described. The aim is to analyze conditions which are in the field of foreign children's education in both countries, and methods and instruments which are used by CSOs. In the Netherlands there is a lot of experience with immigrants from all over the world so know how of Dutch CSOs can serve as an inspiration for Czech CSOs since in the CR there is lack of experience with immigrants. In both countries a qualitative research was done. The research was made on the basis of knowledge acquired in specialised literature. It includes semistructured interviews with CSOs members, and in the case of the Netherlands interviews with employees of two Dutch schools and with an expert on foreign children's education. In the research the information from CSOs websites were used and author's experience with volunteering for one of Czech CSO is used as well. Powered by TCPDF (www.tcpdf.org)
|
|
|
Perception of comparative advertising in the Czech environment
Lesáková, Kateřina ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
This bachelor thesis deals with the issue of comparative advertising and its perception in the Czech environment. From a marketing point of view, comparative advertising represents an interesting opportunity to legally confront the competition in advertising. However, this option is little used in the Czech Republic, although comparative advertising has been permissible for twenty years. The aim of the thesis is to provide a comprehensive insight into the topic and to find out what reactions the comparative advertising in the Czech environment evokes. The theoretical part introduces comparative advertising as part of marketing communication, its legal and non-legal regulation or its perception in different cultures. Research, which deals with the issue of comparative advertising in the Czech environment, is presented additionally. The practical part then builds on the theoretical part and verifies its findings through quantitative research in the form of a questionnaire survey. Specific examples of comparative advertising are also presented. The obtained conclusions can be useful, for example, for advertisers who are considering whether to create a comparative advertisement, but also for the academic community, as this topic is not much researched in the Czech environment.
|
|
|
Adaptace slovenských studentů Mendelovy univerzity na českou kulturu
Benešová, Zuzana
This diploma thesis is focused on the adaption of Slovak students Mendel University on Czech culture. The work is divided into two parts. The theoretical part provides literature and internet sources. The main focus is on intercultural differences between Czechs and Slovaks, the adaptation process and prejudices and stereotypes. In the empirical part there are summarised the results obtained by questionnaire survey and their interpretation.
|
|
|
Creation of Marketing Campaign According to Consumer Nationality
Tsap, Yuliya ; Fojtů, Kateřina (referee) ; Luňáček, Jiří (advisor)
This thesis deals with cultural differences and creation of marketing campaign according to the nationality of the consumer. The theoretical part discusses the principles of marketing campaign, intercultural marketing and cultural diversity. Two researches will be carried out in this work: the first research aims to determine whether advertising enters into a stylish and cultural conflict with the social environment, the second research aims to make recommendations for creating marketing campaigns for selected countries based on secondary data.
|
|
|
Rozbor vybraných britských antikoloniálních literárních děl
FUČÍKOVÁ, Adéla
This diploma thesis deals with analysing selected British anti-colonial fiction applying the theory of the renowned British literary critic Edward W. Said. It introduces Said´s theory of the motif of colonialism in different types of art work as the basic statement, as well as Said´s concept of ´the empire´, and these concepts will later on be applied onto individual literary works. They include the novella in a journal form Journal of a West India Proprietor by Matthew Gregory Lewis, a fable "How the Camel Got His Humph" from Just So Stories, and a poem "Gunga Din" from the collection Gunga Din and other Favorite Poems by Rudyard Kipling. My analysis will also include the novel A Passage to India by E.M. Forster, two novellas Lord Jim and Heart of Darkness and a short story "An Outpost of Progress" by Joseph Conrad, and a short story called "The Force of Circumstance" by Somerset Maugham. The main phenomena that will be analysed in this thesis are British racism towards the native people, cultural differences and misunderstandings, British superiority (very often also linked to certain naivety) over the native people. Analysing all these factors, I will strive to emphasize the authors´ artistic intentions and efforts to point them out as serious social problems. Applying the theory of Edward Said, I will support and develop my arguments.
|
|
|
Recruitment process of international companies in the light of national cultures: France and the Czech Republic
Bočanová, Magda ; Kašparová, Eva (advisor) ; Kubernátová, Eva (referee)
This diploma thesis is dedicated to analyze and describe cultural differences between France and the Czech Republic in connection with recruitment processes of international companies operating in these countries. The thesis is divided into two main parts, the theoretical part and the practical part. The theoretical part involves the basic terminology in the field of human resource management and cultural specifics. It defines the terms and procedures of the recruitment process as a key component of human resource management as well as connection and influence of cultural characteristics on the process. The practical part describes recruitment processes using the example of two international companies doing business on the Czech and French market. It also contains a comparison of the recruitment processes of these companies in the light of the national specifics of France and the Czech Republic. The practical part also includes detection of expectations and attitudes of Czech university students and graduates towards one of the international companies in relation to the activities of its HR marketing.
|
guest ::
